About Us

We are passionate about making small businesses profitable.

Our multifaceted approach to online reputation marketing encourages your potential customers to have confidence in your company, products and services. With a diverse array of online reputation building strategies, SWS is prepared to supercharge your online reputation and propel your business into a new era of success. With Google changing the rules of the game constantly… no longer can your business solely rely on SEO to bring your web listing to the top of any first search page. Google, Yahoo and soon Bing, are now giving that coveted spot to businesses that have great reviews. SWS, based in Harrow, NW London has a goal to empower your business above the expectations or contrived notions of your industry. We believe in shooting for the stars. There are no shortcuts to building your brand – just better paths to take. Our goal is to make your products or services the only option – not a choice.

Compete with the big guys

Good or bad, those reviews are the first things your prospective clients & customers will see when they are searching for your business. A single bad review can damage your online reputation management efforts significantly. Where large companies can garner thousands of reviews in a short time, a small business in the same industry may have a hard time getting their first review. Our goal is to give small businesses an opportunity to compete with the big guys. The internet can be a great equalizer, and proper online reputation marketing can level the playing field in a big way. You know you are the best at what you do — and we want to make sure everyone else knows it, too. At SWS, we love the quote, “What you tell your customers, is your story. What they say about you, is your Reputation.” We believe that online reputation marketing is about generating trackable results with your digital marketing budget.

As technology improves and search engines become more accurate, online reputation marketing strategies must grow and evolve. With Google changing the rules of the game constantly, no longer can your company solely rely on SEO to bring your business listings to the front page of online search engine results. Google, Yahoo & Bing have now started incorporating reviews into search engine algorithms. A business with reviews will receive preferential placement over a business with no reviews. This knowledge is central to anyone who seeks to systematically improve their online reputation marketing strategies.